So, WTF really, is a Boomerang you ask? 

The term “Boomerang” is actually a burst GIF with images  set in a back-and-forth bouncing order, thus creating a “boomerang”. 

A burst = photos taken at high speed without countdown in between each photo, therefore the guest can continuously move and the images are captured in a fluid range of photos.  Then, when the Boomerang GIF is created, it bounces back and forth– so it’ll go 1-2-3-4-5-6-5-4-3-2-1.  Alternatively, our “Basic GIFs” will have a countdown between each photo, and usually 3-4 photos are taken per session.  Basic GIFs usually are setup to move 1-2-3-4-1-2-3-4.  For more on Basic GIFs, you can click HERE.  

Some Samples of Boomerang GIFs below:

Mercedes Me Grand Re-Opening Event with Boomerang GIFs

GU In-Store Event at Mira Mall

Dior Hydra Life Event: Boomerang GIFs with Music!

MTM No Pollution Event with Portrait Boomerang GIFs
(as well as Photos + regular GIFs, not pictured)